SmartStyle Salons
This is a campaign we made for SmartStyle, a full-service salon brand owned by Regis along with other familiar salon brands like Supercuts and Cost Cutters. SmartStyle is unique because it's the exclusive salon brand inside 2000+ WalMart stores. Despite that ubiquity, brand awareness is low. Since WalMart is America's HQ of getting sh#t done, it's only fitting that our brand idea for the SmartStyle campaign was "Get Hair Done"