Thirty years ago, Travelpro created the original Rollaboard - a suitcase designed to keep up with those who put luggage to the ultimate torture test – pilots and flight crews. But travel has changed. And over time Travelpro became somewhat invisible, losing their rightful place as an innovative leader in an industry they once dominated. We partnered with Travelpro to put their brand back on the map. Through an extensive brand positioning overhaul, digital and print campaign, we helped Travelpro get their mojo back as a premium luggage brand.