What’s a brand like Noodles & Co. supposed to do in a carb-hating world like this? Reinventing and reimagining the noodle, we worked with Noodles to introduce America to their new Zoodles, spiralized zucchini - and redefined what it means to 'veg out'. Co-opting 2018’s biggest craze: a tech-forward stationary bike, we created our own two-wheeled piece of technology we called the Zoodler. We launched the bike with a brand stunt on the Today Show on National Zucchini Day, where we attempted to put our Zoodler in the Guinness Book of World Records. While Kathy Lee & Hoda didn’t quite break a world record, we did succeed in reminding the world of the carefree playfulness of the Noodles brand. After launch, the brand enjoyed it's best store comp sales in 6 years, a 4% sales increase during the campaign, and a 52 week stock price high.