This is 'The Return of Real' campaign we made for a craft distillery in Aspen, CO called Woody Creek. Woody Creek doesn’t make flavored vodkas - and never will. They only need to distill their vodka one time. Because they use only fresh potatoes grown on their own farm, just a few miles from the distillery. We took all of the conventional wisdom, all of the features and benefits touted by the category (distilled 10X!), and flipped the script. We woke people up and reminded them what a great vodka is supposed to be.