Plano has been helping anglers, hunters and outdoor-loving families bust out of their every day routines for more than 70 years, but the brand was ready to modernize. We worked with the iconic tackle box brand on an identity refresh and new brand campaign centered on the core belief that Plano is your base camp for outdoor adventure. The campaign channels the organization geek in all of us, and hit on the truth that all outdoor adventurers need to be prepared - whether you are getting up at the crack of dawn to hit the lake fishing, or grabbing your pack at the last minute to go camping with friends, you need to be ready - Plano Ready.
