Geek Squad
From 2006-2008 I was really fortunate to get to work on the Geek Squad brand. Beyond this campaign work, we repositioned the brand beyond just fixing broken computers, to be the service masterbrand across the Best Buy enterprise. Installation, repair, protection and support of all things tech in your home. I'm still a firm believer that Best Buy's acquisition of this brand and embrace of service allowed them to survive while competitors like Circuit City and Ultimate Electronics went belly-up.