Cafe Rio's home market (Utah) needed a shot in the arm. At the same time, they were getting ready to introduce a new menu item to compliment customer's cult favorite: Sweet Pork Barbacoa. We saw this as an opportunity to tap in to the truly fanatical love Utahans have for Sweet Pork. We did this by teasing the idea that their beloved Sweet Pork dish may be replaced by newcomer Spicy Green Chili Pork. What unfolded was a movement to save Sweet Pork Barbacoa in the form of the underground group "StandUp4Sweet," founded by the very driven Barbara Coa.