A-Basin has long been known as “The Legend” because it’s unlike any other ski mountain. Here, skiing has never been about the money; it’s always been about putting the experience first. While every other resort is fighting to attract the highest-income audiences by sanitizing the on-mountain experience, A-Basin has held true to its identity of a mountain that offers challenge, speed, adrenaline, and a come-one, come-all spirit that celebrates individuality and authentic community. By shining a spotlight on everything that makes A-Basin legendary, our "Legendary For A Reason" campaign attracted an audience that was hungry for The Legend. The season campaign exceeded expectations, with a 9% YOY increase in website traffic, a 5.87 digital return on ad spend, and a 6% increase in annual pass sales.
