Stanton Optical
This is a campaign we made for Stanton Optical, a rapidly growing 100 store optical chain in the Southeast on a mission to deliver Easy Eyecare. These TV spots introduce the world to Macula, the infamous, megalomaniacal designer of haute couture eyewear. The personification of everything that’s broken and wrong in the category, Macula is why buying glasses still sucks and costs a fortune. But he knows his reign is coming to an end.